For example, Facebook brought Instant Video — a feature that lets users send short videos within a conversation thread — to Messenger, and Google launched Duo, its video-calling app, Daydream, the company’s VR platform, and Tango (via Lenovo), its platform that aims to provide better native VR and AR capabilities in smartphones.
We'll need to live with the new features for a while for a full evaluation, but at a glance it seems that Snapchat has managed to add some tremendously important functionality without completely changing the app's main purpose.
It'll be interesting to see how the users react to the changes.
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The video chat works as follows: Snapchat will alert you when your friends are online and actively reading your chat messages.
Down the line, this could lead to greater marketing and advertising capabilities, such as using the camera to scan codes, or interact with brand posters and advertisements.
For instance, a user could scan a QR code in a train advertising a competition with a company.
Kik is just the latest company to bolster its camera-focused offerings.