Man Crunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.” However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.“The ad is still under review, the process takes a little while,” a rep from CBS said.When the site followed up on the status of the ad on Friday, January 22nd, they were told by CBS that “the spot hadn’t been officially approved yet" by network standards, and that "all the Super Bowl spots were sold out.” SLIDESHOW: Click here to see famous banned Super Bowl ads.
CBS has rejected a gay dating site's Super Bowl ad and now wants a bite out of the network.
reporter Darren Rovell tweeted earlier Friday that CBS would not be airing Man Crunch.com's 'Playing for the Same Team' ad during the NFL game next week, reports.
That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.
But after CBS on Friday rejected a potentially controversial ad from Man Crunch, a Toronto-based gay dating site, it opened itself up for criticism – which came fast and furious.
After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site Man Crunch.com, CBS has not yet reached a decision.
The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips."has just received a formal rejection of its ad from CBS," Rovell wrote on Twitter.In the ad two sports fans are watching an NFL game and discover their mutual affection over a bowl of chips.The so-called “man-kiss ad” shows two football fans touching hands over a bowl of potato chips, which then leads, as the ad implies, to a make-out session."CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl,” says Jarrett Barrios, president of the Gay & Lesbian Alliance Against Defamation (GLAAD.) “This network should come clean to the public about what's going on because this seems to be a homophobic double standard."Pop culture expert Robert Thompson at Syracuse University agrees that CBS has opened itself up for criticism by accepting advocacy ads.But the network is also right, he says, when pointing out there’s a key difference between an advocacy ad from Focus on the Family and a commercial ad by Man Crunch.The site bills itself as a place "where many many many men come to play." Man Crunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.