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Online dating is now a part of everyday life for millions of people.
It is the largest single way in which relationships start in the UK today.
From casual encounters in a relaxed atmosphere, to companionship, to more serious dating, to looking for someone to marry, online dating sites help you narrow down the millions of possibilities out there.
They save you time, money, and the hassle of going on many dates, some of which never had a chance of becoming anything more.
This is particularly true in relation to a set of core issues around privacy and data protection, user safety and marketing, membership and payment issues.
The ODA was set up in 2013 by a number of industry players who saw the need for the industry to step up and take responsibility for setting and maintaining standards. “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.For these reasons online dating has a high media, regulatory and political profile and there is a responsibility on providers to manage services to a good standard.At the two biggest subscription-based sites in the U.