Middle-aged Americans, 55 to 64, are now twice as likely to try looking for someone online since 2013.
The technology also gained some users among 45-to-54-year-olds.
Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.
Online dating statistics us
Where people once cast their nets far and wide looking for romance, dating apps have scooped up and hand-delivered romantic connections for everyone’s convenience.
The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities.
Online dating is now a part of everyday life for millions of people.
It is the largest single way in which relationships start in the UK today.
But a new poll finds that an extraordinary technological change has taken place over the past three years.
Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology.
Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.
As it happens, the only group which has taken to online dating at a rate like very young adults have been older adults.
As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.
In 2005, nearly one-third of Americans believed that those who used online dating services were desperate.
Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.