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But now it has hired British accessories maestro Stuart Vevers, formerly of Mulberry and Loewe, it has started throwing around figures that make Chanel look modest.‘There are a lot of extremely rich people in countries such as China and Russia, while in the West the wealthy have seen their incomes rising far faster than the rest of us,’ says fashion and retail consultant Sandra Halliday, until recently editor-in-chief at leading fashion forecaster WGSN.
For some brands, however, moving too far upmarket has backfired, most notably in the case of Mulberry.
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An Alexander Mc Queen clutch, which cost £845 in 2012, will now set you back £995.
And it’s not just at the very top of the market that prices are climbing rapidly.
Even brands such as Gwyneth Paltrow’s favourite, Coach, which has traditionally sold bags with starting points of £200 to £300 - and enjoyed double-digit sales gains during the recession - are increasing their prices.